Meet Aleksandar Josipovic, a highly accomplished French entrepreneur, and marketing and sales expert, with a proven track record in the aesthetics and wellness industry.
Starting his career as a professional in show business, Aleksandar’s passion for creativity and performance has translated into a highly successful career in international business development. With over 20 years of international experience, Aleksandar has leveraged this knowledge to create innovative business models and marketing strategies that have led to the growth of several successful ventures in the aesthetics and wellness sector.
His achievements in the industry have been recognised through various awards and accolades, and he is highly respected by his peers and clients alike. His international experience and creativity have been instrumental in developing successful ventures that cater to diverse markets and demographics.
Q: Can you tell us about a time when you had to pivot your business strategy in response to a changing market?
A: One instance that comes to mind was when I expanded our business to a new market in the Middle East – almost 10 years ago. We had to adapt our marketing strategy to cater to the local clientele’s unique cultural nuances and preferences. We also had to modify our service offerings to align with the region’s regulatory framework. Through extensive research and collaboration with local partners, we successfully established a strong presence in the market.
Q: What do you see as the most significant trend in the aesthetics and wellness industry currently?
A: One trend I see gaining traction is the use of personalised treatments and experiences catering to individual needs and preferences. Clients increasingly seek customised solutions that address their specific concerns and goals. This requires a deep understanding of the client’s needs and a willingness to tailor treatments accordingly.
Q: How do you approach building and maintaining relationships with clients?
A: Building relationships with clients is about creating a personalised experience catering to their unique needs and preferences. I make it a point to understand their concerns and feedback and work closely with them to develop treatment plans that align with their goals. I also prioritise transparency and honesty in all our interactions and ensure that we provide consistent service across all our locations.
Q: What advice would you give to someone looking to enter the aesthetics and wellness industry?
A: My advice would be to prioritise customer satisfaction above all else and to invest in developing a deep understanding of the market and consumer behaviour. It’s also essential to stay current with the latest trends and technologies in the industry and be willing to adapt and pivot to changing market conditions. Finally, don’t be afraid to think outside the box and explore innovative approaches to service delivery that cater to diverse markets and demographics.
