Last updated: April 22, 2025
The beauty industry is no stranger to change, and lately, that change is being driven by technology. From AI-powered skin analysis to virtual try-ons, technology is already shaping the way we shop for skincare and book treatments. But as AI continues to improve, a big question is popping up: Can AI replace the trusted beauty advisor, or is there still a place for the human touch in beauty?
Beauty Advisors: More Than Just Recommendations
Beauty advisors have always been more than just product pushers. They’re the ones who make us feel heard, understood, and taken care of. Whether it’s recommending the perfect facial for your skin type or helping you find a skincare routine that works, they’re the experts who guide us through what can sometimes feel like a maze of products and treatments.
But with AI tools becoming more advanced, it’s clear that technology can also play a huge role in personalizing beauty experiences. AI can analyze skin tones, recommend products based on data, and even offer virtual consultations. But can it replace the advice of a human who takes the time to truly understand your skin, your needs, and your concerns?
AI: A Powerful Tool, Not a Replacement
AI is amazing at crunching data. It can assess your skin’s condition, track changes, and suggest products or treatments based on your unique profile. AI-powered chatbots can handle appointment bookings and answer client questions at any time of day, while virtual assistants can give tailored recommendations based on your skin’s needs.
But let’s face it: While AI is great at analyzing and suggesting, it’s still a long way from replicating the empathy and connection that a human beauty advisor brings. Beauty advisors don’t just recommend treatments – they listen, connect, and build relationships. They understand the subtleties of your skin, your lifestyle, and the emotions behind your beauty choices.
The Best of Both Worlds
The future doesn’t have to be about choosing between AI and beauty advisors. Instead, it’s about blending the two. Imagine a world where AI analyzes your skin and recommends the best treatments, but your beauty advisor is still there to fine-tune everything, offer their expertise, and make sure you feel comfortable and understood. The advisor can focus on the emotional and relational side of the experience, while AI can handle the heavy lifting of data analysis.
This combination could take the client experience to the next level – AI providing highly personalized recommendations, and the advisor delivering the hands-on, human touch that makes the experience special.
Looking Forward
As AI continues to evolve, clinics and spas will have to find a way to balance technology with the personal connections that clients value. While AI will certainly enhance the customer experience, it’s clear that beauty advisors will still play a vital role in creating the kind of trust and relationship that keeps clients coming back.
In the future, AI won’t replace beauty advisors – it’ll empower them. By combining data-driven insights with human expertise, clinics and spas can offer the best of both worlds, creating personalised, thoughtful experiences that keep clients satisfied and loyal.
About Aleksandar Josipović
Aleksandar Josipović is a Dubai-based marketing and AI strategist with over 20 years of experience in luxury branding, aesthetics, hospitality, and entertainment. As the founder of boutique consultancy The Dark Ink, he has advised global brands and high-profile talent since 2002, blending creativity with cutting-edge technology to deliver data-driven strategies. A former Moulin Rouge soloist and Eurovision Master of Ceremonies, Aleksandar brings a unique artistic edge to his work. He currently serves as Global Brand Advisor at InMode International, leading the integration of AI into aesthetic marketing. A sought-after speaker and thought leader, his insights have been featured in Grazia Middle East, and he has presented on global stages including IMCAS Asia. His portfolio includes collaborations with brands such as BTL, Book My Show, Cavalli Club, and Lenskart, cementing his role as a key voice in the evolution of AI-powered beauty and luxury marketing.
