Since it was established in 2017, HARMUR has become the go-to brand for its signature backless party tops and timeless, understated occasion-wear pieces.
When HARMUR was first founded 4 years ago by mother, daughter trio Constance, Matilda and Minnie, they set out to become the go-to brand for backless silk party tops, a style no other brand was offering at the time. Now stocked in Net a Porter, Selfridges, Intermix USA and Bloomingdale’s Middle East, to name a few, the brand has a cult following for its sumptuous silk tops and has been worn by the likes on Poppy Delevingne, Leonie Hanne and Negin Mirsalehi.
The Beginnings of The Statement Backless Silk Top
HARMUR purposefully launched with a tiny capsule of just three tops so that they could become the best at what they do. To start, HARMUR was driven by word of mouth and the small shopping events Constance, Minnie & Tilly would host twice a year at their London apartment. With Constance’s PR background the brand was also able to gain recognition in the media, most memorably being launched in The Telegraph & Harpers Bazaar UK. Throughout this time the tops were still being made in the converted studio above the family’s garage.
Minnie was making each HARMUR piece herself alongside amazing local seamstresses. Every top was packed by the founders, every brand shoot was planned, styled and directed by them and each design was tried and tested by all three women. Now as well as the best selling backless silk tops, the brand offers four seasonal collections a year alongside the consistent ‘Classic Collection’.
HARMUR’s Classic Collection
The Classic Collection, consisting of The Classic, The Criss Cross and The Drawstring as well as dresses, skirts and palazzo pants, offers three different necklines, two different backless choices and five unique, meticulously chosen colourways. All items are made from and double lined, with 100% sand-wash silk with a satin finish, chosen to offer the highest luxury and to feel like heaven against your skin – ‘Undressed in Silk’ has become a brand tag line, as the tops feel just like that.
‘Just because they’re backless doesn’t mean they can’t be worn by a bigger bust’. We’ve had women of up to a double E and one an F cup try HARMUR, and they were surprised to feel so comfortable in the tops – they are specifically cut not to show side boob or hug the bust – you’ll notice the top is gathered at the front for this reason.
The Backless Silk Top is Versatile
As beautiful worn on their own with denim, high-waisted trousers or maxi skirts, as they are worn under a tux blazer and trouser suit, Harmur tops can be styled up or down, adding a luxe vibe to casual and ‘going out’ looks. The neck and waist can be tied at the back or front for alternative looks with the same top, dress and skirt.
The founders clear aim is to make women feel amazing through their designs. As a brand Constance, Minnie and Matilda aspire to become a globally known, leading luxury brand for backless designs, specifically the best-selling tops, at a contemporary price point. Check out the whole collection here.